In college at Eastern Washington, Kupp majored in behavioral economics. He earned A’s, but the concepts relevant to football (physics, physiology, body mechanics) mattered more, because he could apply them. Kupp sharpened his mind in places that rarely shape All-Pro careers. Just don’t define his magical year by the numbers most would slap onto social media alongside a #humbled or a #blessed. Start there to understand how Kupp became only the fourth wideout since 1970 to seize the “triple crown” and how he built a plausible argument-one that he himself would never make-for the best season at his position in NFL history. He upended them through manipulation, with movement, his choices dictating their response. When his mental processing sped up, the game slowed down, as he beat not just defenders but entire defensive schemes-and not just with speed, strength or smarts. More choices and higher efficiency made Kupp more shifty and more adaptable. En route to exactly the right place, at precisely the right time, his central nervous system acted like a computer processor, shuffling through his repertoire of movement options. But while the numbers he amassed were borderline historic, what he did mattered far less to him than how he did it. Kupp would go on to lead the NFL in receptions (145), receiving yards (1,947) and touchdown catches (16). He didn’t overly complicate this lab with technology, only what he needed, everything deliberate and precise. He added a “curve” treadmill for speedwork a “timing gate” that measured in seconds and miles per hour, with 20 mph serving as his benchmark and what’s called a “towing unit,” which he wore while sprinting to add resistance (typically 50% to 75% of his 208 pounds). Kupp had turf put in by the same expert local sports teams used. Hence the barn, the space covered and enclosed, the design created by a Rams wideout moonlighting as an interior designer. In Kupp’s latest football experiment, the dynamic organism was … him.
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Examine his job, and how to excel even more at it, through analytical concepts of movement. The goal: Explore the science that drives elite receivers.
Last spring, before Cooper Kupp turned this season into an argument for NFL history, he moved to a Portland suburb and transformed a backyard tennis court into a barn that doubled as a football laboratory.
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